What Is a Good Churn Rate for B2B SaaS in 2026?

 Short answer: It depends on your ARR stage and business model.

• Under $1M ARR, self-serve PLG: 3.0–6.5% monthly customer churn, 1.8% net dollar churn
• $1M–$10M ARR, sales-led: 1.7% monthly customer churn, 1.2% net dollar churn
• $10M–$50M ARR: 1.1% monthly customer churn, 0.9% net dollar churn
• Above $50M ARR: 0.6% net dollar churn
• Median GRR across all private B2B SaaS: 84% annual
• Median NRR: 102%

The More Important Question

Is your GRR falling while NRR stays flat? That's the warning sign most founders miss.

In 2026, median GRR dropped from 88% to 84% — the largest single-year decline in four years. Median NRR stayed at 102%. The 18-point gap means expansion revenue is covering deteriorating gross retention.

If expansion slows — budget freezes, seat saturation, longer procurement cycles — NRR follows GRR down. Fast.

Benchmark Table

表格

ARR Stage	Net Dollar Churn	Customer Churn	Business Model
<$1M	1.8%/month	3.0–6.5%/month	PLG
$1M–$10M	1.2%/month	1.7%/month	Sales-led
$10M–$50M	0.9%/month	1.1%/month	Mixed
>$50M	0.6%/month	—	Mixed

Sources: High Alpha, ChartMogul, KeyBanc, Paddle, Benchmarkit × Aleph (2025 reports, 2026 baseline).

Methodology Note

Monthly figures are derived from annual NRR datasets using compound formula, not simple division. Each row in the full reference is source-linked and marked as reported or derived.

How to Use These Numbers

1. Find your ARR stage in the table
2. Compare your net dollar churn to the median
3. Calculate GRR separately — if below 85%, retention is weaker than NRR suggests
4. Use the MRR Growth Calculator to model churn impact on growth timeline

Full benchmark data: nicheaitool.com/saas-churn-rate-benchmarks

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